Identity
Free Design Initiative
An AOST identity for an in house design project.
- Client
- Free Design Initiative
- Delivered
- Wordmark, monogram, colour
01
The brief
Free Design Initiative is an in house AOST project, so it needed an identity that felt confident, open and easy to recognise.
02
The approach
A characterful serif wordmark is paired with a bright green monogram badge, giving the project a friendly, editorial voice.
03
The result
A flexible identity ready for social posts, documents and print.
