Brand identity
Wilderness Within
A full brand redesign for a nature based therapeutic programme helping people reconnect with themselves and with nature.
- Client
- Wilderness Within
- Delivered
- Logo suite, pattern, colour palette, social
01
The brief
Wilderness Within needed an identity that felt as calm and grounded as the sessions they run, and that would work everywhere from social media to printed materials.
02
The approach
I built a new mark from interlocking leaf shapes and paired it with a clean, friendly wordmark. The mark repeats into a pattern system, supported by a palette of deep forest greens and soft natural neutrals.
03
The result
A complete identity with logo variations, a colour palette, a repeat pattern and social media assets, ready to use across print and screen.
